Know the Difference in Online Dog Training: Influencers vs. Trainers

In the digital age, social media has become a resource many dog owners look to for help. While some very valuable information is available, there is also some potentially dangerous information out there.

Here’s why: the rise of influencer dog training. Unlike reputable trainers who prioritize a dog’s well-being, many influencers offer generalized advice driven by financial motivations. There’s a concerning trend of influencers exploiting pets for online views.

Good online dog trainers typically have a lot of experience with in-person training—take our owner and founder, Tecla Walton, for example. With more dog trainers offering their expertise online, it can sometimes be challenging to differentiate between a reputable trainer and a social media influencer. 

This blog will help distinguish between genuine dog training experts and influencer-driven content. Having this knowledge will help ensure your pet receives the best training and care.

Credentials Matter in Online Dog Training

When seeking dog training—in person or online—it’s essential to guarantee you’re getting advice from a qualified professional, not just someone with a sizable social media following.

Verifying Trainer Experience

A credible trainer will be open about their experience. Certifications, education, or practical experience will support their in-person and online dog training expertise. On the other hand, an influencer dog training figure might not provide concrete evidence to validate their claims or methods.

If you’re struggling to find someone’s credentials, they might not have any. For instance, our founder, Tecla Walton, has over 25 years of experience as a dog trainer and multiple certifications, and we proudly list her credentials on our website.

Why does experience matter?

The Value of Proper Certifications and Education

Educated dog trainers undergo rigorous training, often acquiring formal certifications from recognized institutions. This education equips them with the knowledge to address various dog behaviors and personalities. 

Influencers lacking this formal training may dispense advice based on personal experience or popular trends rather than science and best practices.

Risks of Following Uncredentialed Advice

Influencers should clearly state if they lack formal training, but many don’t. The absence of this disclaimer can lead viewers to take their advice as definitive, potentially causing harm to their pets. 

Always be cautious and remember that acting on such advice can be risky without consulting a genuine professional. If you prefer to get your information online, remember you can always turn to reputable online dog training. 

Online Dog Training Methods: Science-Based vs. Popularity-Based

When evaluating online dog training resources, you must discern between proven, science-backed methods and potentially harmful techniques based on what’s popular or trending.

1. Science-Based, Humane Techniques

Good dog trainers rely on methods rooted in science and understanding of canine behavior. Their approaches prioritize the well-being and safety of the dog.

2. Unproven Methods of Influencer Dog Training

In contrast, an online dog training influencer might advocate for techniques that lack scientific backing. These methods could be based on what looks impressive on camera or what has gained traction on social media, but they can be unproven and sometimes risky.

If you encounter an online dog training method that raises red flags or doesn’t feel right, you may be dealing with an influencer lacking practical experience rather than a knowledgeable trainer. Always prioritize the safety and well-being of your pet and consult trusted professionals when in doubt.

Addressing Behavioral Issues: Customization vs. Generalization

How dogs’ behavioral issues are addressed can vary significantly between reputable online dog training professionals and influencers. Understanding these differences is crucial to getting the best care for your pet.

1. Customized Training Plans by Professionals

Knowledgeable dog trainers recognize that every dog is unique. They take the time to assess individual needs, developing tailored training plans that cater to each dog’s personality and challenges. Their methods are rooted in years of study and practical experience.

2. One-Size-Fits-All Approach of Influencer Dog Training

Influencer dog training often leans towards generic solutions. Influencers might promote a single method or product as a catch-all remedy, regardless of a dog’s specific needs. This lack of customization can lead to ineffective or even detrimental results.

While trainers have the expertise to diagnose and resolve behavioral issues, influencers may not possess the necessary skills or knowledge. Relying on general advice can prolong or exacerbate issues, so seeking guidance from trusted professionals is essential.

Ongoing Support: Continuous Guidance vs. Limited Interaction

A dog training journey doesn’t end with a single session or video. It’s an ongoing process, and the level of support you receive can make a significant difference. When comparing online dog training professionals to influencers, there are major differences in levels of ongoing support.

1. Continuous Coaching from Reputable Trainers

Professional dog trainers understand the importance of consistent guidance. They often provide follow-up sessions, resources, and tools to ensure the dog and the owner continue on a positive trajectory. 

Their commitment goes beyond just online dog training; it’s about building a lasting relationship that benefits the pet and the owner.

2. Limited Engagement in Influencer Dog Training

Influencer dog training tends to be more transactional. The engagement often ends once a video is posted or a product is promoted. 

Questions or concerns might go unanswered, and there needs to be structured follow-up or additional resources provided.

A successful online dog training experience requires more than just initial advice. Continued support, updates, and check-ins are integral to maintaining progress and addressing new challenges as they arise. When seeking training guidance, prioritize those who offer comprehensive, long-term support.

Motivation: Profit-Driven vs. Welfare-Driven

In online dog training, understanding the underlying motivations of those providing guidance is crucial. While some are driven by genuine concern for canine welfare, others may prioritize personal gain.

1. The Profit Motive of Influencer Dog Training

Many in the influencer dog training sphere are motivated by the allure of fame, followers, and financial gain. Their content is often tailored to gain maximum attention, with the primary goal being increased viewership, sponsorships, or product sales. 

While this isn’t inherently negative, it can sometimes lead to misguided or sensationalized advice.

2. A Trainer’s Dedication to Dog Welfare

Reputable dog trainers enter the field with a passion for improving the lives of dogs and their owners. Their primary goal isn’t financial reward but rather ensuring the health, happiness, and well-being of the animals they work with. 

Their strategies and methods are designed with the dog’s best interests at heart.

When seeking guidance for your pet, aligning with those whose primary motivation is canine welfare is essential. Doing so ensures that the advice and methods employed prioritize your dog’s physical and emotional well-being over profit or popularity.

Prioritize Reliable and Credible Online Dog Training Sources

Before implementing any dog training advice, always take the time to research thoroughly. Not all sources are created equal, and what works for one dog might not be suitable for another. An informed decision can make all the difference in your pet’s training experience.

Reputable dog trainers possess the knowledge and expertise grounded in years of study and practical application. Their insights can provide a balanced perspective, helping you navigate information available online.

While the allure of influencer dog training can be strong, focus on finding and relying on trustworthy sources. At University of Dog, we’re proud to provide credible, effective, and compassionate online dog training. 

Our courses and guidance prioritize your and your dog’s well-being. Interested in learning more? Take a course today.

No matter where you go for dog training, always prioritize your dog’s health and happiness. With the proper guidance and dedication to learning, you can forge a bond with your pet that’s loving and enduring.